Ideas — a proud Aboriginal business
  • HubSpot Platinum Solutions Partner
  • Supply Nation Certified
  • YARPA Hub
  • NSW Indigenous Chamber of Commerce
  • Queensland Indigenous Business Network
  • Northern Territory Indigenous Business Network
  • Indigenous Business Australia

Campaign journey

The LALC campaign journey.First touch to connected solution.

Five simple stages, with HubSpot automation working underneath so nothing gets missed between the first email and the proposal.

THE FIVE STAGES

One clear path.From hello to proposal.

01

Attract

  1. EDM 01
  2. Landing page

Create interest in the connected digital opportunity and drive LALCs to the campaign landing page.

02

Connect

  1. Short form
  2. Book a yarn

Capture the lead with a short form, then immediately show Scott's live HubSpot calendar so they can choose a time.

Meeting booked = Discovery booked.

03

Prepare

  1. Meeting booked
  2. EDM 02
  3. Digital discovery

Once the meeting is booked, EDM 02 confirms the yarn and asks them to complete a short digital discovery before the session.

04

Have a yarn

Understand the whole journey

Explore their current websites, systems, people and processes across the full journey.

  • Website
  • Mob & Members
  • Services
  • Bookings
  • Events
  • Communications
  • CRM
  • Automation
  • Reporting
05

Map + propose

  1. Journey map
  2. Solution
  3. Proposal

Ideas creates the free branded Digital Customer Journey Map showing key touchpoints and opportunities.

We scope the connected solution and present the proposal.

BEHIND THE SCENES

HubSpot automation.Working underneath.

  1. 01

    Lead captured

    Form submitted on landing page

  2. 02

    Meeting booked

    Via HubSpot Meetings calendar

  3. 03

    EDM 02 sent

    Booking confirmation + discovery request

  4. 04

    Discovery completed

    Stage 2 Digital Discovery form submitted

  5. 05

    Opportunity created

    Profile updated and assigned to Scott

  6. 06

    Proposal

    Journey map, solution scope and proposal

INCLUDED AT NO CHARGE

What they receive.At no charge.

Digital customer journey map

Professionally designed and branded for your LALC.

Yours to keep. Yours to share. Yours to use.

Ideas

20% off

Your total Ideas website + HubSpot solution.

Custom build, onboarding and training included.

HubSpot Platinum Solutions Partner

40% off

HubSpot not-for-profit subscriptions.

For eligible not-for-profit organisations.

Funding opportunities

Information on government, community and digital funding programs available.

Subject to eligibility and change.

Our purpose

Help LALCs connect, communicate and create better outcomes through connected digital experiences and systems.

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